However, even these opportunities may be viewed by new

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Customers as pre-purchase activities through content such as blogs, web sites, and videos. Look back on your own training process and check whether you can explain the points that need clarification and the content. 15. What is the biggest mistake made by new customers using your product or service? You sign up for a new product or service, use it incorrectly, and quickly regret the purchase. Have you ever experienced something like that? Even if the cause is clearly on the user's side. Your customers may make mistakes, too. If they do, they will be in a bad mood. Create content that proactively solves potential problems and proactively presents situations your customers are likely to encounter, reducing the time it takes them to learn how to use your app. Depending on the analytics tools you use , engagement metrics can also give you a message that a customer is experiencing a problem (for example, for 3 days within a week of purchase). (e.g., you are not logged into the app). If you don't have such a solution, try getting feedback from sales, marketing, customer service, etc.

Having the sense to recognize common mistakes your customers make can help you turn a negative experience into a positive one. It's a win for you and your customers. summary Although this is a long article, it was not intended to be comprehensive. There are countless other formats and new ideas Belgium Phone Number Data to shape the right content based on your marketing and business goals . Regardless of your approach, the steps below will help you generate and prioritize new content ideas. 1. Identify your company's most passionate needs and associated marketing and business metrics 2. Apply those metrics to the appropriate funnel stage.



Also, identify the most commonly used content types to support them. 3. Answer the questions above to get ideas for content for your chosen funnel stage. If you already have an idea, prioritize it based on the stage of the funnel you want to target and the resources needed to make it a reality. 4. Evaluate the performance of content created using this process at least quarterly. Ensure that each stage of the funnel of the entire sales process is assigned some sort of outcome. 5. In addition to identifying new ideas, make efforts to capture ideas such as inspiration and coincidences that will be useful in future brainstorming sessions.