Google search links in its feed. Instagram has a robust search function and shopping features. Content marketing trends TikTok search feature. Instagram users find new products and brands through the search feature. In youll need to create social content thats optimized for discovery just like you would for search engines. Just make sure its authentic and trustworthy because thats why people went to social media in the first place. How to prepare for this trend Get to know social media SEO.
Gather your list of keywords. Create searchoptimized social media content that answers important questions in an authentic relatable way. The demand for video content continues to expand The content marketing trend for Laos Phone Number Datavideo is simply more. More features more formats and more videos on platforms that were traditionally textfirTikTok kicked off the shortform vertical video trend a while ago. Those quick clips are still an engagement superstar on most platforms shortform videos are more likely to get shared than any other type of content. Whats shifting in is the thirst for video content beyond the second clip.
Gen Z viewers for example are heading to YouTube to watch hourslong fan videos that deep dive into shows they stream. Content marketing trends screenshot of YouTube video recapping downton abby. Gen Z is known for their love of bitesized clips but theyre increasingly consuming longer videos. TikTok is even pushing its creators to produce longer videos. And its toying with the idea of another bump in max video length to minutes which would match the max length that Instagram pushes to Reels. Expect new features to make longer videos more enjoyable. For example TikTok added scrubbing thumbnails so viewers could scan videos for their favorite moments. Content marketing trends screenshot of a video showing the floating thumbnail feature. Social media platforms continue to add features to make longer videos more popular. Youll even start seeing more videos